Industrial Engineering Study Program, Faculty of Engineering, Nusantara PGRI University of Kediri, Indonesia

نویسندگان

چکیده

This study aims to explain the intention use OFD services within TPB framework improve consumer experience in using and consumers' desire order food during COVID-19 pandemic post-pandemic 19. In this variables observed were OFD, desire, experience, SDG (attitudes, subjective norms behavioral controls). Every choice is innovating products or address challenges posed by enhancing value of stimulating desire. Structural equation modeling (SEM) was used verify research hypothesis analyze services. An online survey also conducted a total 300 questionnaires distributed, invalid ignored with incomplete answers, 236 considered valid. The results are as follows: (1) attitudes, norms, control behavior have significant positive effect on before desires; (2) previous desires services; (3) values experiences mediating control, Based analysis, managers can identify main factors that drive intentions their formulate effective management strategies create greater business opportunities for organizations.

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ژورنال

عنوان ژورنال: International Journal of Humanities Education and Social Sciences

سال: 2023

ISSN: ['2808-1765']

DOI: https://doi.org/10.55227/ijhess.v2i6.527